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Benjamin Moore Rolls Out Second Phase of New Ad Campaign “Who Are You Talking to About Paint”?

The second phase of the campaign shifts attention to the expertise of locally owned and operated retailers.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World


The second phase of the campaign, “Who Are You Talking To?”, shifts attention to the expertise of locally owned and operated retailers. Benjamin Moore is the only paint maker that sells exclusively through independent retailers while purposefully avoiding distribution to big box stores. Benjamin Moore retailers are hometown resources that help consumers with the variety of questions related to priming, painting and staining.

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